The new Skylanders Swap Force is like Beyblades…. At least, in the sense that you can mix and match your own guys Image Gallery : Press Release : SKYLANDERS SWAP FORCETM “MIXES IT UP” AT TOY FAIR 2013 From the Innovators who Brought “Toys to Life” Comes an Entirely New Innovation – Swapability 16 New... Read More →

It’s almost February.  What does that mean?  It means it’s time for the New York Toy Fair! Expect lots of news and new toy information! Here’s an event that is open to the public and kids!  Get there early enough and you can get a Ninjini – for free! It’s a while “supplies last” offer... Read More →

Attending the New York Toy Fair can be an event in planning all by itself. Seriously. You are tracking down this PR rep. That PR rep. Reviewing your calendar. Looking at the map to judge distances between booths (it’s HUGE). Finding out where the XYZ company is having their offsite gathering. Juggling appointments to make... Read More →

To quote Soundgarden… I’ve been away for too long. So what have I been up to? Turns out, I had a lot planned for the Toy Spy.  And I needed a testing ground away from The Toy Spy to make it happen. I settled in on free Kindle books. A month or so in, I... Read More →

I’m excited at this time of the year.  When you wander the aisles of the toy section in your favorite store, there is something new to see every single day.  Every. Single. Day.  Don’t believe me?  Try it out next time you are out shopping.  Then, when you go back just a few days later…... Read More →

This holiday season is supposed to be the year of the “app”.   Not that it isn’t already.  Just take a look at any public place where kids are bored out of their minds waiting for the parental units to finish doing whatever it is parents do.  What will you see?  iDevices.  You know, iPhones,... Read More →

The kid tablet wars are heating up again!  This weekend, while checking out all of the massive toy resets at the local stores, one signage in particular at the local Target caught my eye.   It was a tale of the tape of sorts for all of the latest versions of educational tablets and handhelds... Read More →

Many of you discovered The Toy Spy when I did this original shootout of the two leading kid tablet (toys) of the 2011 Holiday Season – the LeapFrog LeapPad and the VTech Innotab : I also was able to find out early in 2012 that there would be a follow-up to the original Innotab, the... Read More →

Warning.  If you have a weak heart or are just prone to say AWWWW at every picture of a cat, I warn you now.  Turn back.  This post is not for you.  It involves cats AND rainbows. You have been warned. (nyannyannyannyannyan….) Yes, that is Nyan cat.  And, yes, that is Nyan cat in all... Read More →

One Direction may be new to the game but, thanks in part to Britain’s The X Factor, they’ve already captured an enormous fan base of girls around the globe! Going on tour, millions of tweens screaming your name, gracing the pages of Tigerbeat…These are all perks of being in a boy band. But how do... Read More →