About


I’m just a guy. A regular(ish) one at that.

I’m also a computer geek.

I started my journey into the world of toys as a simple outsider.

When the Nintendo Wii was hard to get, I co-founded the website zooLert.

zooLert was a way to find hard to find items in stock. When we found it in stock, we let you know.

As time went on, I made a discovery. A website needs to be active the entire year to keep someone’s attention. Not only during the holidays.

So, on a whim, I contacted toy companies. In the mid 2000s, it was a brave new world for everyone involved.

Along the way, I discovered something.

I really, really enjoyed it.

So much so, that I got the attention of the media.

And The Toy Spy was born.

I started all over again with nothing. I started doing YouTube videos. I became a YouTube partner.

I also decided that my new persona needed a website. I envisioned a site where people could again track hot and hard to find things with me once again. But I needed a blank slate and a simple starting point.

So, I built something else. onehundredfreebooks.com.

And then, seemingly overnight, onehundredfreebooks.com took off. Much in part due to a Lifehacker article.

A few years later and a rebranding under the name OHFB, my little side project site now sees 10,000 unique visitors a day.

Turns out, I enjoy that too.

No matter what hat I wear, I share things that excite me.

Join me and discover what I find.